Showing posts with label creative misreading. Show all posts
Showing posts with label creative misreading. Show all posts

01 June 2022

McLuhan—The Ground Rules


Marshall McLuhan
Understanding Media (1964)
MIT Press edition (1994)

Stereo sound...is "all-around" or "wrap-around" sound. Previously sound had emanated from a single point in accordance with the bias of visual culture with its fixed point of view. The hi-fi changeover was really for music what cubism had been for printing, and what symbolism had been for literature; namely, the acceptance of multiple facets and planes in a single experience. Another way to put it is to say that stereo is sound in depth, as TV is the visual in depth.

(p. 282)