13 September 2007


The blogroll concept has always bothered me. If someone puts you in their blogroll, are you obligated to put them in yours? Why bother putting the most widely-read blogs in your blogroll when they already appear on every single other music blog the world over? In the link, do you use the name of the blog, the name of the person, or both?

Suddenly, the cartoon light bulb appeared over my head and the solution became obvious: the postroll. From now on, when I read elsewhere a post or article that I judge worthy of my readers' attention, a link to said post or article will appear in my *postroll* at right. Besides avoiding the piddily hang-ups already listed, there are 4 really good reasons for doing it this way:

(a) because none of us share exactly the same interests or depth of knowledge about the same subjects, and hence even at a "good" blog, not every post is going to be worth everyone's time; this way, the postroll becomes an extension of the content on your own blog as it more strongly reflects your own opinions and interests;

(b) none of us are perfect, and we are all bound to turn out a few turds here and there; in recommending a particular writer, you want to showcase their finest work (same as with musicians, right?);

(c) for better of worse, the blog world seems to be entirely concerned with the present, at the particular expense of the past. In most cases, it seems as if the archive feature is almost superfluous; upon discovering a new blog, how many of us dig through the entire archive before checking out what is up on the home page? With the postroll, worthy contributions are sorted from the duds as they happen, which affords readers who may only later discover blog a more efficient means of catching up on what they've been missing.

(d) no more "link-and-run" back-patting posts; simply link to the post in the postroll and resume turning out your own masterpieces!

I've got a few links up already to get the ball rolling, none of which are likely to be news to many of you regulars...but if they are, check them out.

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