24 May 2021

Boorstin—Look In The Mirror

Daniel Boorstin
The Image: A Guide to Pseudo-Events in America (1961)

[My notes say:]

p. 194—"...a vague but attractive image he has of himself."
THIS is a legit example of technology-driven change in society and culture: the sheer growth in ease and frequency of seeing oneself (or if you insist one's own Image) cannot have had less than a total impact on questions of self-image; an environmental change in human development whereby many people remain veritably arrested in Lacan's mirror stage, and are seemingly quite content to be so. Of course I also find the technology useful; it is here to stay in any case. But in that respect, Debord is correct that a "new way of living" is necessary, one which accounts for this question as one of human development.

[from a post-it, 2017]
[The passage:]
It [the image] must be a receptacle for the wishes of different people. Seldom is this so plainly acknowledged as in the recent program by Pincus Brothers Maxwell, clothing manufacturers of Philadelphia. They advertise their new brand of men's suits, not by a sharply focused photograph, but by a blur standing on the street. "The agency, Zlowe Co., New York," Printers' Ink explained (January 20, 1961), "came up with a campaign that discards the fashion plate for personal image. Based on deliberately blurred reflection photography, the illustration is supposed to sell the man through a vague but attractive image he has of himself."

No comments: