William Stephenson
The Play Theory of Mass Communication
(1987 edition)
(orig. 1967)
Parts of this book are veritably littered with sigmas and derivatives, reflecting an avowed "preoccupation" with methodology. The layperson nonetheless can find their way into Stephenson's basic thesis rather easily by way of some of his own public opinion research, which he shares.
e.g. Senator McCarthy's approval rating was virtually unaffected by his censure.
e.g. In the U.S. Stephenson finds there are two completely contradictory definitions of "democracy" each of which perseveres in rather total ignorance of the other.
Tragically, as in so many such inquiries from this era of social science, the total political polarization of the 2010s is already fully visible, awaiting only the structural evolution which would enable it to ramify into full-blown feedback loops. It is already
visible, and I think Mr. Methodology also
explains it quite well.
Without having to deny that inner-direction has its roots in history the facts for other-direction suggest more immediate causal agencies. ... New Yorkers moving to California or Texas want to behave like everyone around them; they do so in terms of the trivia of modern consumer goods—cars, homes, dress, barbecue pits, swimming pools, and the rest—not out of any sense of shame but out of dissonance, followed by self-expansion, self-respect, and self-expression. They change their ways, and their social character follows suit. Whether their deeper value-systems fall in line as well is another matter; our own view is that it would be well to recognize that early internalizations remain untouched.
(p. 83)
In short, Stephenson proposes that
Inner-direction, as it is described by Riesman, is dependent upon inner beliefs, upon early internalizations which fix the person's character. ... Other-direction, instead, is much more in relation to mass communication—to what is "popular," to new experiences, to fads, and so on.
(p. 80)
And again,
There are some who look with an uneasy eye at these mass pleasures; behind them they see the lurkings of "hidden persuasion" and "tyranny over the mind"... Mankind, these critics feel, is being painlessly put to sleep... This, it seems to me, is a jaundiced view. I suggest, instead, that often it is the very beliefs that mass communication cannot change that keep mankind out of step with the times.
(p. 1)
I wonder if today we do not suffer much cognitive dissonance on this last point, despite the fact that this is
exactly what we think we see when we look across to the other side of the present political divide. In any case, such a conclusion permits neither of the extreme positions on Media Effects to which we have become unhappily accustomed.
Advertising has been blamed for social effects that belong, instead, to the contrary principles of social control.
(p. 203)
...why television can sell soap but not, it seems, citizenship. The reason lies in the part played by mediating mechanisms in advertising; in between the advertisement on the one hand and the consumer who reads it there are the facilitating factors of supermarkets, shopping habits, and the ready availability of spending money which make it relatively easy for a consumer to be "sold" a new brand of soap. It is the absence of such mediating institutions that makes it very difficult for a society to "sell" citizenship.
(p. 204)
Or indeed, for band directors to sell
practice.
When a new band teacher talks about
building a culture within their program, they are talking about appealing to students' other-direction, i.e. appealing to the part of students that is susceptible to behavioral change. I suspect that even the humble high school band I passed through had several kids join up mostly to be with their friends; whereas to
build a culture means kids practice because their friends practice. At that point, in theory, we are freed from the tyranny of the
social control method. But this is not so easy to achieve. I think most band directors and even a majority of parents and administrators probably understand why, but few are willing to reckon with the loss of
mediating mechanisms here, probably because the fact of such loss calls into question what is known, often pejoratively, as the
relevance of high school band, of Mozart, of the bassoon, etc. And, if indeed
we create what we need, then the fact that said
mediating mechanisms have not been replaced probably means that most people's
inner-direction can direct itself just fine without them. That is just reality. Add to this the fact that the usual extrinsic-benefit suspects are not exclusive to music, and you have a situation where music education can no longer be prescribed on universal grounds. Where it can be prescribed, though, is where its benefits
are unique and exclusive to music; and so the task remains of exposing (ideally) all children to some version of music education, and then figuring out
who really needs it.
In this latter task the lack of
mediating mechanisms is no hinderance, and it might even be preferable. In these (admittedly rather stilted and academic) terms, one might observe that the reason most every kid in the 1993-94 Anwatin Middle School 6th grade beginning band was fired up to play saxophone or drums but tepid-to-frigid on all of the other options is due to the abundance of
mediating mechanisms favoring the image (if not the reality) of the saxist or drummer, whereas the euphonium and the euphoniumist, e.g., enjoyed no such support.
This is too obvious of course, but it makes explicit the analogy I am attempting to salvage here, at which point various other observations Stephenson makes here could be illuminating for music educators in some less-obvious ways.
From Sutton-Smith's introduction (1987):
According to Stephenson the reader or the viewer of mass communication conducts a conversation with himself or uses his information for conversation with others. He participates in the community of gossip and value that is represented in the various media, and from all of this he gets a sense of self enhancement and improved morale. But his mind is constantly at work freely translating or transforming this material according to his personal predispositions. The play of his fantasy and his wishes are at work. This is an active and constructive constitution of the self. It is not just an escape, although it may be that as well.
(p. xiv)
I agree that this does happen. I don't see at all how we should simply assume that it is
always happening, as Cultural Studies people seem to assume.
Unlike much of the rest of his work or ideological life, in this case the person is under less control. He can select the programs or the media he wishes or he can tune them out.
What if (s)he wants to
create them?
More to the point, what if (s)he only ever wants to
select and has no desire to
create nor any awareness of the concept of
creating and what distinguishes it from
selecting? What if (s)he got through high school band without ever being asked to
create, nor even to
select for that matter? And/or what if (s)he subsequently believed (t)he(i)r 1980s-bred Cultural Studies professor that
selecting and
creating are morally and functionally equivalent and anyone who says they're not is a fascist? And, tragedy of tragedies, what if (s)he believed this
precisely because it was consonant with so many
early internalizations which are bound to
remain untouched?
It seems to me, in such cases, and even in the face of the significant limitations already given, that it's time to get just slightly prescriptive, judgy, universalistic, etc., to go rather 1940s on shit vis-a-vis what this means for such people, why it could (potentially) mean badly for them individually, and why it (probably, and in either case) means worse for their social surroundings than it does for them. Per Stephenson, we cannot expect a
social control regime to prevail here, and
it would be well to recognize that early internalizations remain untouched by any such efforts. But if New Yorkers can get into grilling just by moving to Texas, maybe we can start by making high school band into a more Creative State. And maybe then we can at least do some good on behalf of the aforementioned social surroundings.
Jorn, modified:
"Critique Selection is a secondary reaction to something primary which already exists. What one expresses through artistic creation is joy of life. Art is primary action in relation to the unknown."
(
Tuning out would then be...tertiary? Now
that is some thin ludic gruel indeed.)